Content Is Not King

Content Is Not King

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How We Grew Our Instagram To 30 Million Views
Consistency, not shying away from political content, Trial Reels, trends, verification... All of this matters. And don't forget to listen to Adam…
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Lots Happening On Substack... Even Gavin Newsom And Many Brands have joined
It's been mentally taxing to keep up with my own Substack, but let's be clear: the platform is growing, with journalists and politicians, but also…
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Can You Future-Proof The World? Yes, According To This Startup...
Alessandro Tommasi's Future Proof Society aims to use data and trends to build a strong community of thinkers and doers to discuss not the "why" but the…
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We Are Digital Diplomacy
Joe Rogan: What The F--- Are Trump And Elon Doing? Posting All Day Is Bad For You!
But in his 2024 interview to Donald Trump, Joe Rogan called Elon Musk “one of the smartest people alive.” How is conservative media reacting to the…
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Are Hashtags Still Relevant? Adam Mosseri Says 'No', Instagram Says 'Yes'
Let's talk about hashtags again and why Instagram's Adam Mosseri and platforms like X and LinkedIn are demoting them.
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May 2025

Let Creators And Influencers Disrupt Politics And Diplomacy
Thanks to creators, social media users are able to hear from communities that are not often represented in legacy media, about issues they care about.
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We Are Digital Diplomacy
What We Know About Social Media Harmful Content
48% of teens between 13-17 feel social media is harmful. TikTok, Meta, Youtube, and other platforms have safeguards, but is it enough?
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We Are Digital Diplomacy
Let Me Be Vulnerable: Writing For Substack Is Mentally Taxing
My personal Substack journey is very rewarding, but I still struggle with the pressure of posting.
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We Are Digital Diplomacy
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Journalists Love Substack And Trump Loves MAGA Influencers
Substack hosted its first WHCD after party in DC with journalists and creators, while the White House embraced MAGA influencers full on in new media…
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April 2025

Are Hashtags Dead? Not At All, But...
The future of hashtags according to Chris Messina, the inventor of the hashtag, and some advice from experts Matt Navarra and Dante Licona.
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Trump's MAGA-fication of the White House press
White House Press Secretary Karoline Leavitt is on a mission to shake up the media industry and political journalism, in favor of President Donald…
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We Are Digital Diplomacy
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AI Now Or Get Left Behind: Shopify’s New Reality
Shopify CEO Tobi Lütke lays out a groundbreaking AI-first mandate—transforming company culture, workflows, and the future of entrepreneurship.
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